{
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  "sourceDataVersion": "2026-05-15",
  "type": "audience",
  "audienceReport": {
    "audienceId": "thai_users",
    "slug": "thailand-topics-thai-users-2025",
    "title": "Thailand Topics for Thai Users 2025-2026",
    "summary": "Thai users were event-sensitive, video-heavy, AI-curious, subsidy-responsive, and entertainment-rich, but the period's strongest quarterly shocks were political, safety, and public-event driven.",
    "fullPeriodRanking": [
      {
        "rank": 1,
        "topic": "News, politics, and public safety",
        "subsectors": [
          "earthquake",
          "Wang Xing and scam concerns",
          "Cambodia conflict",
          "Paetongtarn removal",
          "Anutin",
          "election",
          "royal mourning"
        ],
        "whyItRanksHere": "The event spine of 2025 through Q1 2026 repeatedly overtook entertainment and lifestyle."
      },
      {
        "rank": 2,
        "topic": "AI and consumer tech",
        "subsectors": [
          "Gemini",
          "ChatGPT",
          "DeepSeek",
          "AI image and video",
          "AI shopping",
          "iPhone cycle"
        ],
        "whyItRanksHere": "AI dominated 2025 Google breakout searches and became more practical over time."
      },
      {
        "rank": 3,
        "topic": "Entertainment, fandom, and video",
        "subsectors": [
          "BL",
          "GMMTV",
          "lakorn",
          "Thai film",
          "Death Whisperer 3",
          "football"
        ],
        "whyItRanksHere": "This remained the always-on Thai social engine even when not the top shock topic."
      },
      {
        "rank": 4,
        "topic": "Government schemes and economic relief",
        "subsectors": [
          "เที่ยวไทยคนละครึ่ง",
          "คนละครึ่ง พลัส",
          "G-Wallet",
          "registration",
          "eligibility"
        ],
        "whyItRanksHere": "Subsidy schemes ranked high in search breakouts and late-2025 consumer behavior."
      },
      {
        "rank": 5,
        "topic": "Shopping and social commerce",
        "subsectors": [
          "Shopee",
          "TikTok Shop",
          "Lazada",
          "live commerce",
          "beauty",
          "fashion",
          "household goods"
        ],
        "whyItRanksHere": "Thailand e-commerce GMV hit 35.5B USD in 2025 with strong creator-commerce behavior."
      },
      {
        "rank": 6,
        "topic": "Food, lifestyle, and travel",
        "subsectors": [
          "Songkran",
          "street food",
          "cafes",
          "Yaowarat",
          "domestic travel",
          "secondary cities"
        ],
        "whyItRanksHere": "Huge seasonal and social category, especially in Q2 and Q4."
      }
    ],
    "quarterlyShifts": [
      {
        "quarter": "Q1 2025",
        "shift": "AI breakout, marriage equality, high-season travel, Wang Xing safety shock, and earthquake coverage."
      },
      {
        "quarter": "Q2 2025",
        "shift": "Songkran and TDAC dominated practical attention, with subsidy anticipation and leaked-call politics rising."
      },
      {
        "quarter": "Q3 2025",
        "shift": "Cambodia conflict and PM removal pushed politics and security well above lifestyle."
      },
      {
        "quarter": "Q4 2025",
        "shift": "Royal mourning, Half-Half Plus, AI year-end framing, and high-season travel shaped the quarter."
      },
      {
        "quarter": "Q1 2026",
        "shift": "Election, referendum, tourism softness, and AI-commerce became the core stack."
      }
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  "items": [
    {
      "rank": 1,
      "topic": "News, politics, and public safety",
      "subsectors": [
        "earthquake",
        "Wang Xing and scam concerns",
        "Cambodia conflict",
        "Paetongtarn removal",
        "Anutin",
        "election",
        "royal mourning"
      ],
      "whyItRanksHere": "The event spine of 2025 through Q1 2026 repeatedly overtook entertainment and lifestyle."
    },
    {
      "rank": 2,
      "topic": "AI and consumer tech",
      "subsectors": [
        "Gemini",
        "ChatGPT",
        "DeepSeek",
        "AI image and video",
        "AI shopping",
        "iPhone cycle"
      ],
      "whyItRanksHere": "AI dominated 2025 Google breakout searches and became more practical over time."
    },
    {
      "rank": 3,
      "topic": "Entertainment, fandom, and video",
      "subsectors": [
        "BL",
        "GMMTV",
        "lakorn",
        "Thai film",
        "Death Whisperer 3",
        "football"
      ],
      "whyItRanksHere": "This remained the always-on Thai social engine even when not the top shock topic."
    },
    {
      "rank": 4,
      "topic": "Government schemes and economic relief",
      "subsectors": [
        "เที่ยวไทยคนละครึ่ง",
        "คนละครึ่ง พลัส",
        "G-Wallet",
        "registration",
        "eligibility"
      ],
      "whyItRanksHere": "Subsidy schemes ranked high in search breakouts and late-2025 consumer behavior."
    },
    {
      "rank": 5,
      "topic": "Shopping and social commerce",
      "subsectors": [
        "Shopee",
        "TikTok Shop",
        "Lazada",
        "live commerce",
        "beauty",
        "fashion",
        "household goods"
      ],
      "whyItRanksHere": "Thailand e-commerce GMV hit 35.5B USD in 2025 with strong creator-commerce behavior."
    },
    {
      "rank": 6,
      "topic": "Food, lifestyle, and travel",
      "subsectors": [
        "Songkran",
        "street food",
        "cafes",
        "Yaowarat",
        "domestic travel",
        "secondary cities"
      ],
      "whyItRanksHere": "Huge seasonal and social category, especially in Q2 and Q4."
    }
  ],
  "queryTargets": []
}